Wednesday, 20 November 2013




The contents page above is extracted from Kerrang music magazine, the page consists of a main image within the top half and the contents and articles within the bottom half. The main image is of a famous guitarist who was in a famous rock band. This suggests that the audience of this magazine will be into rock and even heavy rock, this is because, as well as the main image of a rock guitarist, the colour scheme is mainly black white and yellow. These colours, especially black and yellow, is associated with heavy music genres.

The font of the contents page also reinforces the idea of heavy rock, this is because within the black band dividing the two halves of the page, the text is scruffy and rigid. This gives the idea of heavy, rough rock which is uneven and rebellious. The text within the bottom half of the contents page is neater, yet the headlines for the articles arein black boxes, making the article titles stand out which adds to the bold, rebellious vibe the magazine is portraying.

The clothing and dress of the artists in the images are almost all black, this is another factor which reinforces the ongoing theme of heavy music genres. Because the colour the artists are wearing only compliments the genre, it leaves a wider age group to enjoy the magazine. What i mean by this is the colour scheme, text, and clothing all represent the genre more than the age group, the only factor which is obviously representing the age group is the font of the text. All the other features enable older and younger readers to understand and enjoy the music magazine.

By doing this, Kerrang is able to sell to a wider range of readers meaning an increasing chance of gaining income to the magazine and the business.

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