the front cover displayed above presents Jay-Z in a zoomed in caption with a series of conventional magazine features surrounding him. The main image is almost always the primary artist that the magazine is focusing on within the issue. The caption also represents the artists genre of music; with rap and hip-hop being lound, 'in your face' music, the image of the rapper is literaly 'in your face'. This refelcts not only the genre the artist performs but also the attitude behind the genre and what category of audience will be listening to the music.
The masthead is contained within the top left hand corner of the magazine and is perhaps the second thin the readers set their eyes upon, the main image being the first. The masthead is the title and base of the magazine, all other coventions of the cover is based around the masthead. The masthead also sets the colour scheme, this is because the masthead is one of the first things that readers will look at when reading the magazine. In this instance, the masthead sets the colour scheme of red and white. This is carried out through the rest of the cover, the left third is white, the background is white and the majority of the texts is white and red. This is a colour scheme that is carried out through the whole company of Q magazines.
The left third is cleaverly divised, as the main image is so up close, the left third has to be based around a smaller area. This means only including relevant information such as main articles and trimming the extra wording down to the essentials. This reduces the 'busyness' on the cover, making it look more professional.
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