Question 2

Question 2: How does your product represent its target audience Does your representation challenge or support dominant ideas about your social group?

The target audience of Good Vibes is a male or female student or older who is a lover of Indie rock. The colour scheme is involves mid-blue, white and black. This may portray a masculine atmosphere; however, to give the magazine the female twist, the model within the main image on the front cover is female. There are three people in total in the Good Vibes magazine: two males and a female. The two males are in one band and the female is on the front cover as previously stated.. The front cover of the magazine is giving of the unisex aura which entices both genders of reader. To set the style and look for a typical reader of Good Vibes, the models have been carefully dressed to reflect the genre in a way which goes with the design of the actual page and the content which is written. This is very important as what the models are wearing suggesst the social group in which this magazine is mainly aimed at.

The pictures of Ocean Giants in the double page spread portray the genre because there is blue on one of the boys and red on the other, both as a yarn jumper which promotes the light indie rock. If any of the people where to wear all black then the magazine would suggest an audience of metal of heavy rock listeners.

 The ideas behind this social group are that Indie rock listeners are qerky people who have a ‘feel good’ atmosphere around them. The genre is a type of rock so there will be some rebellious attitude but the fact of the matter is, the Indie rock social group are not looked down on as much as the heavier rock social group. What I mean by this is that a lot of the older members of public see people who wear black and listen to rock and metal as thugs. There are many stereotypical attachments to each social group; with the heavier the rock being most looked down upon by the more mature people and the lighter music such as classical being adored by the mature public. The social group of Good Vibes stands in the middle.

Although it may be hard to identify this particular age group, Good Vibes challenges any negative connotations that are associated with the indie rock social group and boost the positive elements to ensure every type of person that this social group is a group to join not hate. Also, the social group that is hardest to understand is the most interesting one to be in.